Dog Food Selector is a UK editorial site that helps owners understand dog food labels, compare options carefully, and change diets gradually. We publish practical guides — not ranked “best food” lists, and not veterinary advice for your individual dog.

We explain what UK labels must show, how formats differ, and how to read charity and industry guidance without turning it into a promise of the perfect bowl. Our aim is clear selection help so you can talk to your vet from a better starting point.

• Label and format guides (complete vs complementary, wet vs dry, switching).
• Life-stage reading for puppies and older dogs, framed as selection — not prescriptions.
• Pointers to official and charity sources you can check yourself.

We prefer primary sources over marketing copy. Where we summarise advice, we link it.

• On-pack labelling and UK feed rules (including how “complete” and “complementary” are used).
• UK Pet Food factsheets and member standards guidance.
• FEDIAF industry nutrition and labelling self-regulation pages.
• UK veterinary charities such as the PDSA and RSPCA for diet and safety topics they publish.

We do not invent nutrient percentages, calories, prices or product reviews. If a figure is not on a cited source or label, we do not invent one.

Experience on this site means working through real UK labels and published charity and industry pages, then writing them up in plain language. Expertise claims stay within editorial selection help — we do not present ourselves as a veterinary practice, and we do not attach fake clinician names or credentials in schema.

Authoritativeness comes from citing the sources above and correcting pages when those sources update. Trust comes from saying clearly what we do not know yet, and from refusing perfect-food marketing language.

• No “best dog food” rankings or invented scores.
• No perfect-food promises for every dog.
• No dosing, diagnosis, or treatment plans.
• No “vet approved” badges or invented endorsements.
• No substitute for advice from a veterinary surgeon about your dog.

Not a substitute for veterinary advice. General information on this website cannot replace a consultation with a veterinary surgeon (ideally RCVS-registered in the UK) who knows your dog’s history. If your dog is unwell, losing or gaining weight unexpectedly, or you are considering a clinical diet, contact your vet.

Questions about the site or a correction to a guide? Use the contact page. We welcome evidence-based corrections that cite a primary source.