01
Dry food
Check complete versus complementary labelling, life stage, feeding guidance and storage instructions.
Use the label checklist ↗A smarter way to start
Their bowl.
Better informed.
Make sense of dog food. Start with your dog, learn what to look for and build a more useful shortlist.
Find your starting point ↗
The food finder
Start with your dog.
Choose a life stage for a practical checklist.
No scores to decode. No perfect-food promises.
What life stage are you feeding?
Your starting point / Growth
Check the intended life stage.
Look for food intended for growth. Expected adult size matters, particularly for large-breed puppies. Ask your vet about portions and monitoring growth.
Next: check the label →Your starting point / Adult maintenance
Consider the whole daily intake.
Start with a complete food intended for your dog’s life stage. Consider activity and body condition, including treats and extras in the daily intake.
Next: compare the options →Your starting point / Individual needs
Let their condition guide the conversation.
Changes in appetite, weight or condition deserve individual attention. Discuss your dog’s needs with your vet before choosing a diet for a medical concern.
Next: check the label →This finder provides general guidance, not a personalised diet prescription.
Compare with context
Beyond the bag.
The format is a starting point.
The full label tells you more.
02
Wet food
Compare the amount your dog would eat per day. A tin price alone does not tell you the daily cost.
Use the label checklist ↗03
Mixed feeding
Consider the full day’s intake. Combining foods does not mean serving a full daily portion of each.
Use the label checklist ↗Your comparison checklist
Five checks.
A clearer choice.
Keep these questions beside the label when you compare foods.
01 — Complete or complementary?
Check what role the food is intended to play in the diet.
02 — Which life stage?
Confirm the food is intended for your dog’s age and needs.
03 — How much per day?
Use the feeding guide as a starting point and monitor body condition.
04 — What does a day cost?
Compare pack prices and daily portions on the same basis.
05 — When should I ask my vet?
Allergies, medical conditions and unexplained changes in weight or appetite need professional advice.
Our approach
Clear information.
Careful decisions.
Understand the label. Ask better questions. Choose with your dog’s individual needs in mind.